McCarthy

Waipara Wine & Food Festival

The Waipara Wine & Food Festival while immensly popular was stuck in a bit of a rut with it's image. With a new planning group at the helm we were tasked with re-invigorating the events' brand, web and advertising. We sourced local produce from the area, leaves, straw, vines and fruit and created a series of images to help showcase the new ethos of the event. Alongside this full page ads in the Press, a responsive website, social media tiles and poster that morphed into an information flyer was created and at the time of writing ticket sales are double the same time last year.

NZ Best Awards Finalist 2016

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