Working alongside Make Collective who came up with a genus idea to get student videos for the University to use we devised the brand, logotype look and feel for the campaign. Expecting busy (and apathetic) students to shoot, edit and produce a video was a recipe for failure so the campaign narrowed down to the simplest video imaginable; a 360 degree, single shot panorama, shot on a smart phone.
The brand revolved around the circular device of the O and everything referenced back to the act of the 360.
We created wall die-cut graphics, flyers that spun around, Outdoor posters and advertising. A single shot promo video was also created to spread the word over 170 videos being submitted in four weeks.