McCarthy
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Te Papa — Toi Art

The Museum of New Zealand in Wellington, Te Papa, houses the national collection of Art. As the doors shut for 18 months, a new Art Gallery was being built behind the scenes on the top 2 levels and unveiled as Toi Art. We were tasked with creating a new brand, identity, wayfinding, icons, typography and campaign for the opening and beyond. Ambient tools and interactive elements were also created with our ‘101 Ways’ cards providing an easy and accessible way for the not art discerning visitor to look at art in a different way.

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