McCarthy

Ron Mueck

Working alongside the Christchurch Art Gallery and Brown Bread we ambitiously helped the cause of raising over $200k to purchase infamous artist, Ron Muecks work for the Gallery. The tricky bit was that no-one knew what he was going to make! Utilising the idea of flesh coloured pixels we referenced the human nature of his work coupled with our "missing ron' language. Fundraising pins were produced and the campaign became the highest funding arts campaign in the history of pledgeme bringing over $200,000 for the new artwork.

Ron_54.jpg
Ron_57.jpg
Ron_5.jpg
Ron_55.jpg
Ron_52.jpg
Ron_53.jpg
Ron_56.jpg