McCarthy

Rangi Ruru

Rangi Ruru is one of the largest private girls schools in the South Island and headed into 2014 celebrating their history of the last 125 years. We devised a new layout and type for all the 125 events and then created a new logotype for the school that modernised it while still keeping the recognisable double R's. The new lockup allowed the 125 element to sit comfortably this year and look good in years to come.

New Images were shot of girls, showing empowered individuals rather then the standard fare of smiling kids in uniforms forming the basis of the enrolment campaign. The Rangi Gold colour was overlaid on all photography and simple headlines with minimal text employed to spread the word with Billboards, print ads and a television campaign ending with our new tagline... Rangi. For Life

To celebrate the 125 year we created a stand alone illustrated poster with a limited run of 500 showcasing the decades the school had been through and highlighting key reference points throughout the Century

 

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