McCarthy
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Live Brighter

The Live Brighter campaign challenges in a simple way your perceptions of our everyday lives and show that it’s in your hands and mind in how you see it. Roads are still being built, detours are everywhere and road cones are a common sight but we wanted to pose the question that maybe this isn’t negative.... painful or progress? Exercise plays an important part in mental health but many Cantabrians see this is the last thing on their plate -  are you feeling energised or exhausted?  Each item was painstakingly made from paper and crafted into our objects referencing the fragility of our minds and how we need to treat them carefully. We worked alongside Make Collective on the project.

NZ Best Awards Finalist 2016

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