Contemporary inner-city apartment living that offers vibrant nightlife, fine dining, and shopping all just minutes from your place. The language became about a step closer - a step closer to home, to entertainment, to an investment opportunity. The idea of steps and everything being in walking distance was brought into the dots representing footsteps with the logotype and sales tools. The brand was accompanied by a successful campaign on social media and a sales driven website.
NZ Best Awards Finalist 2017