McCarthy

Enjoy

A new mortgage company came to us with the challenge  -  how do we get people to like the idea of a mortgage? We developed the brand and name -  Enjoy. We created a bespoke kingfisher icon as a sign of freedom mixed with an overriding element of Confetti -  symbolising the celebration you encounter with the freedom a mortgage gives you. Web, digital, brand and collateral followed soon with a nationwide advertising rollout.

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