McCarthy
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Downtime Dice

In our society it sometimes feels like a badge of honour to tell others how busy we are. Whether it’s managing deadlines, worrying about money, running after kids or feeling the pressure to be responsive 24/7, we are all affected by the pressures of modern life. We created the Downtime Dice – a simple and free tool for all Cantabrians to use, have in their office, on their school desk or at home as a simple visual cue to use throughout the day. The dice were backed up by a hand-crafted advertising campaign. We created a giant powder-coated steel dice and hand painted a series of objects in block colour to reference each key theme.

All 20,000 dice were snapped up within three weeks and a second batch is on it’s way. In collaboration with Make Collective

Best Award Finalist 2018

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