McCarthy

Christchurch Art Gallery

With the Christchurch Art Gallery closed due to the quakes a new way was needed to engage with the public and keep art at the front of Cantabrians. 'Together' became the strap-line to combine funding methods for large business and smaller individuals. A small pocket with a subtle deboss was created with hand stitching and a white cloth tab to slowly reveal the three tiers. Each tier inside became an individual offering complimented by silver, bronze and gold foil representing the financial investment.

A collection from the works was matched with each group on the reverse to tie in with the group. The Together pack was unveiled at the annual Art Gallery fundraising dinner with an item for each guest -  over $150k was raised and a new way of giving was introduced.

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