In creating the brand for the 2015 Christchurch Cancer Society Ball we wanted to simplify the message. The Ball's image had been waning over the years and attendance and donations were dwindling. With our refresh of the brand using a simple image and a typographic solution - we created 'a whole new ball game'. 2015 was the best in the Society's history raising over $120k (the previous record was 80k ). We worked alongside Brown Bread who managed the event and pulled together a fantastic evening.