McCarthy

Campus Living

Make Collective came to us with a challenge for University of Canterbury Campus Living programme. We set about creating a 30metre x 15metre stage in a photographic studio and painstakingly spent the next 8 hours laying them all out to create the image for the poster. Coupled with this we made large tags that we attached to items on campus from bikes to stairwells, taps to toasters to show in a dynamic way that you woldnt be needing your bike as it's a short walk to campus. Huge tags were also made to go on the buildings to really hammer the message home.

betterflats5.jpg
betterflats2.jpg
betterflats3.jpg
betterflats4.jpg
betterflats6.jpg
betterflats8.jpg
betterflats11.jpg